| HOME : PORTFOLIO : DESIGN BIOGRAPHY Easy to read and eye-catching advertising is what it's all about for me. I've been designing display advertising professionally since 1991 and have been designing specifically for the concert tour industry since 1994. |
ON A MAC SINCE WAY BACK I have been using the Apple Macintosh platform since 1986 and quickly realized the power it gave my creativity when combined with time honored graphic skills. In addition to the artsy stuff it helped me get better grades in high school! Born and raised in San Diego, California I inexplicably graduated from Stephen F. Austin High School in Austin, Texas in 1988. Later that year, in college, I began my professional career as an artist using my Macintosh computer and the program SuperPaint (plus traditional layout and illustration skills) to create custom cassette and 7" covers for San Diego punk bands as well as numerous mix tape J-Cards for local hip hop and house DJs. UCSD GUARDIAN I graduated from the University of California, San Diego in 1993. At UCSD I learned the ropes of journalism, illustration and graphic design while at the school newspaper, The Guardian. Starting as a contributing writer I eventually became Arts & Entertainment Editor where I was responsible for both assigning writers, editing their work and then designing the weekly A&E section. PLUS MEGAZINE During my final year at UCSD I created the successful Plus Megazine, an off-campus alternative music monthly, which featured San Diego artists as well as national bands. From 1992 to 1994 my company, Prime Directive, flourished and developed with the distribution of Plus. BILL SILVA PRESENTS From 1994-1998 I was the in-house artist for Bill Silva Presents, an influential independent concert promoter based (at the time) in San Diego. Churning out ads for hundreds of shows a year throughout the Pacific Southwest is a great way to master one's chops so, when Bill moved his office to Los Angeles in 1998, I left to return to sole proprietorship. HESH ONE'S DESIGN PLUS In 1998 Design Plus was born. Taking off where Prime Directive left off the independent company grew into a graphic design juggernaut by creating and delivering print ads, tour admats, posters, flyers, billboards, t-shirts and a bevy of other stuff for a plethora of high profile clients (and some low profile clients too).
HESH ONE, INC. My DIY attitude and raw style (deemed "too edgy" by Disney after one job) combined with corporate professionalism to lead me head first to into designing tour art for more than 100 national and international tours since my first admat job, Tears For Fears, in 1995. One of the largest tours was Green Day's 2004-2005 "American Idiot" tour where I provided two versions of the tour admat to promoters around the world. During my career two venues that have had concert ads for my clients done by me exclusively have won Pollstar Magazine's Venue Of The Year award: the Hard Rock Hotel & Casino, Las Vegas (2001) and the Hollywood Bowl (2004, 2005, 2006, 2007, 2008 & 2009). Obviously, these awards are won because I do the ads! *nudge* GLOBAL ART DISTRIBUTION Since the creation of Hesh One, Inc. in 2004 I have been positioned to grow the business in new directions and in 2007 it truly went international with the distribution of tour admats to Asia, Australia, Europe, Mexico, South America and the United States for Maroon 5, Fall Out Boy, Evanescence, Korn and Velvet Revolver. In 2011 I am continuing to service art for platinum-selling artists to promoters internationally and now include internet banner ads and email blast in addition to traditional print materials. Check out My Portfolio with 650+ examples of work spanning nearly 20 years and come to your own conclusion. Like it or don't – chances are that you can't front! NME TOP-100 "Up In Smoke" graphic from NME.CO.UK. |
